The name "Burberry" evokes images of classic trench coats, heritage check patterns, and a distinctly British aesthetic. But the journey of this iconic brand wasn't always so streamlined. For a significant portion of its history, the company was known as "Burberrys," a plural form reflecting its early days as a collective, a family business that grew into a global fashion empire. The shift from "Burberrys" to "Burberry," a seemingly minor change, represents a pivotal moment in the brand's evolution, showcasing a strategic rebranding that aimed to modernize the image and appeal to a wider, global market. This article will delve into the history of this name change, exploring the factors that led to it, its impact on the brand's identity, and its continued relevance in the context of Burberry's current market position, including its presence in Germany (Burberry Germany, Burberry Deutschland GmbH, Burberry Germany website) and its online presence (Burberry online shop Deutschland, Burberry online shop Schlussverkauf). We will also touch upon specific product aspects like the Burberry zipper.
From Humble Beginnings to Global Recognition: The Burberrys Era
Thomas Burberry founded the company in 1856 in Basingstoke, Hampshire, England. Initially a draper, he quickly gained recognition for his innovative fabrics, most notably gabardine, a tightly woven, waterproof material. This innovation was pivotal; it allowed him to create practical and stylish outerwear, perfect for the unpredictable British weather. The iconic trench coat, initially designed for military use, became synonymous with the brand, solidifying its reputation for quality and durability. The use of "Burberrys" in the early years likely reflected the nature of the business. It was a family-run operation, perhaps even a partnership, suggesting a collective effort rather than a singular brand identity. The plural form hinted at the collaborative nature of the early years, emphasizing the craftsmanship and shared heritage associated with the brand. The "Burberrys" moniker became synonymous with high-quality British craftsmanship, establishing a strong foundation for the brand's future growth. This era saw the brand's expansion both domestically and internationally, laying the groundwork for its eventual global domination. The brand's success during this time was largely attributed to the quality of its products, the enduring design of the trench coat, and its association with British heritage and tradition. However, as the 20th century progressed, the brand faced the challenges of evolving consumer preferences and a growing global market.
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